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Add to Slack button lets users easily install Slack integrations, share content from other services to Slack (Matt Weinberger/Business Insider)

Slack Slack CEO Stewart Butterfield Enterprise chat app Slack has two killer features: Its user-friendly design, and the ability to customize it to your heart's content by integrating third-party applications.  The latter has really taken off: There are over 80 apps listed on Slack's website that simply integrate right into your chats. For instance, a Twitter integration can alert Slack users whenever a brand's account gets a new message. But there are lots of developers hacking together their own custom Slack apps to make the chat platform work better on their own terms. It works really well for those who take the time and effort, but it's been really hard to share those custom integrations with others.  Until now. Today, Slack introduces the "Add To Slack" button, an easy way for developers to make their apps send notifications into Slack, the company announced. It's a simple, lightweight way for developers to make their stuff work with Slack without having to put in a ton of effort. For instance, cloud storage app Box is rolling out an Add To Slack button today that lets you throw a file into a Slack chat room without leaving the app.  Slack Box's "Add To Slack" feature. Slack is announcing a dozen launch partners for the  button, including Box, news app Nuzzel, and design prototyping tool InVision, with the promise of more to come.  Slack InVision's " If you run a service or app that periodically sends notifications, or you’d like users to share their work directly into Slack without leaving your app, chances are you could easily make use of this feature," Slack says in a blog entry. Plus, with this news, Slack is raising the ceiling on how many integrations its free users can have, from 5 up to 10. Add To Slack seems simple, but there's a lot of potential here. If Slack can deliver on the promise of making it easy to share code and custom integrations, it seems like it could be a really important first step towards, say, a paid Slack app store.  And even if that's not on Slack's agenda, it's just another way to make the app more useful to people without breaking its focus on making life easy for users.  Regardless, it's a solid way for the multibillion-dollar chat startup to keep its momentum going. SEE ALSO: Stewart Butterfield's inspiration came when he was 'puking my guts out in a hotel in New York' NOW WATCH: Stewart Butterfield, co-founder of Slack and Flickr, on two beliefs that have brought him the greatest success in life Please enable Javascript to watch this video

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Coursera raises $49.5M to help it expand to Latin America, China, and India (Ken Yeung/VentureBeat)

Coursera wants to accelerate its global expansion, so it went out and raised some more cash. The online education service has raised $49.5 million in the first closing of its Series C round of fundraising. The company expects to bring in an additional $10.5 million by this fall to bring its total to $60 million. The new round of financing is led by one of Coursera’s original investors New Enterprise Associates. Other firms participating include Kleiner Perkins Caufield & Byers, International Finance Corporation, and Times Internet Limited, which is a subsidiary of Bennett, Coleman and Company Limited. Coursera has also revealed that GSV Asset Management and Learn Capital will be participating in the second close. With 75 percent of its learners from outside the United States, Coursera is in need of expanding its availability. That being said, the company will use the new funds to address “outsized demand for high quality, accessible learning” in Latin America, China, and India. To help accomplish part of this goal, Coursera will likely tap its connection with Times Internet Limited, which is associated with Times of India and other related media properties. Coursera says that India is one of its fastest growing audiences, so the best way to really be one with the country is to partner with one of its biggest publications. It’ll be able to derive content from that and should be able to better assess what companies are looking for from workers. “We want Coursera to be the place people go to learn, for their careers and throughout their lives,” said Rick Levin, Coursera’s chief executive

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