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Doesn’t Play Nice

"Entry level" and "gaming machine" aren't phrases that normally go together, and "Lenovo" isn't typically a manufacturer that goes with either of them.

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Why Doesn’t Facebook Want to Brag About Its Billion-Dollar App Ad Business? (Peter Kafka/Re/code)

Did you think that Facebook’s amazing mobile ad story — mobile was a big, troublesome zero two years ago, and 62 percent of the company’s ad revenue yesterday — was fueled by app install ads? Sheryl Sandberg wants you to know that this isn’t the case. Or, at least, that Facebook isn’t dependent on app install ads, which are just what they sound like — ads that try to get phone users to install apps like Candy Crush. Here, via Seeking Alpha , is what Sandberg said yesterday during Facebook’s earnings call, when an analyst asked about the size of her app install business: “I do think sometimes people think that mobile app install ads are all of the revenue or a great majority of revenue and they’re not. They’re only part of the mobile ads revenue. Our mobile ads revenue is pretty … it’s broad based. We have large brand advertisers, small SMBs, direct response advertisers as well as developers using our mobile ads. The mobile app install ads, which are run not only by developers but also by large companies that want to get people to install apps are growing. They remain a good part of our mobile ads revenue and we’re excited about the opportunities there. But we see our opportunities in mobile ads as much broader than just installing apps.” See?

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With photo-based key-copying services like KeyMe, simply allowing others to view your keys poses a security problem (Andy Greenberg/Wired)

WIRED When I broke into my neighbor’s home earlier this week, I didn’t use any cat burglar skills. I don’t know how to pick locks. I’m not even sure how to use a crowbar. It turns out all anyone needs to break into a friend’s apartment is an off switch for their conscience and an iPhone.   This was done politely: I even warned him the day before. My neighbor lives on the second floor of a Brooklyn walk-up, so when I came to his front door he tossed me a pair of keys rather than walk down the stairs to let me in. I opened the door, climbed the stairs, and handed his keys back to him. We chatted about our weekends. I drank a glass of water. Then I let him know that I would be back soon to gain unauthorized access to his home. Less than an hour later, I owned a key to his front door. What I didn’t tell my neighbor was that I spent about 30 seconds in the stairwell scanning his keys with software that would let me reproduce them with no specialized skills whatsoever. The iPhone app I used wasn’t intended for anything so nefarious: KeyMe was designed to let anyone photograph their keys and upload them to the company’s servers. From there, they can be 3-D printed and mail-ordered in a variety of novelty shapes, from a bottle opener to Kanye West’s head.

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