Around ten years ago when we introduced a policy called “First Click Free,” it was hard to imagine that the always-on, multi-screen, multiple device world we now live in would change content consumption so much and so fast. The spirit of the First Click Free effort was – and still is – to help users get access to high quality news with a minimum of effort, while also ensuring that publishers with a paid subscription model get discovered in Google Search and via Google News. In 2009, we updated the FCF policy to allow a limit of five articles per day, in order to protect publishers who felt some users were abusing the spirit of this policy. Recently we have heard from publishers about the need to revisit these policies to reflect the mobile, multiple device world. Today we are announcing a change to the FCF limit to allow a limit of three articles a day . This change will be valid on both Google Search and Google News. Google wants to play its part in connecting users to quality news and in connecting publishers to users. We believe the FCF is important in helping achieve that goal, and we will periodically review and update these policies as needed so they continue to benefit users and publishers alike. We are listening and always welcome feedback. Questions and answers about First Click Free Q: Do the rest of the old guidelines still apply? A: Yes, please check the guidelines for Google News as well as the guidelines for Web Search and the associated blog post for more information. Q: Can I apply First Click Free to only a section of my site / only for Google News (or only for Web Search)? A: Sure! Just make sure that both Googlebot and users from the appropriate search results can view the content as required
Undo , a long time player in the debugging tools space, offering its program execution capture and replay technology to help others diagnose software failures, has closed a $14 million Series B round led by Cambridge Innovation Capital , the Cambridge, UK-based builder of tech and healthcare companies. The 2005 founded startup — initially bootstrapped (out of founder Greg Law’s garden shed) — has come a long way, and now has more than 30 paying customers for what it describes as its “record, rewind and replay” debugging technology, including the likes of SAP HANA, Mentor Graphics, Cadence and Micro Focus. A quick potted history: In 2012, Law quit his job to go full time on Undo, raising a small amount of angel funding and then a $1.25M from seed investment in 2014, followed by $3.3M in a series A funding in 2016. New investors in the Series B round include Global Brain Corporation, a Japanese venture capital fund; and UK-focused Parkwalk Advisors, while all Undo’s existing investor groups also participated — including Rockspring; Martlet; Sir Peter Michael (founder of Quantel, Classic FM and California’s Peter Michael Winery); the Cambridge Angels group and Jaan Tallinn (co-founder of Skype and Kazaa). The Series B will be used to expand Undo’s software development team, accelerate product development and grow its US operations. Undo says its best markets so far are electronic design automation (EDA); database manufacturers/data management; and networking. “This funding will be used to significantly improve performance as part of Undo’s always-on recording vision, and also to accelerate our product roadmap and broaden the technology beyond compiled code so that it can be used with Java and other VM-based languages,” it tells us. “Our main competitor is the status quo — engineering organisations that do not evolve with the times. Old-school debugging techniques (e.g. printf, logging, core dump analysis) have been around for decades. 2000 was all about static analysis. 2010 was about dynamic analysis, 2020 will be about capturing software failures ‘in the act’ through capture & replay technology.” Undo argues that its Live Recorder technology offers “a completely new way of diagnosing software failures during development and in production” — arguing that its approach is superior to traditional debugging techniques such as printf, logging, core dump analysis which are “general purpose and provide limited information”, while it says static and dynamic analysis “are deep but can only look at specific instances of bugs” — whereas it claims its tech “can capture failure instances across the whole spectrum and therefore plugs in the gaps which no-one else has filled yet”. The UK company also sees a growing opportunity for its approach given increasingly complex and increasingly autonomous software risks becoming unaccountable, if it’s making decisions without people knowing how and why. So the wider vision for Undo is not just getting faster at fixing bugs but addressing the growing need for software makers to be able to articulate — and account for — what their programs are doing at any given moment. “Longer term it’s about that journey towards software accountability,” says Law .