Home / Tech News / Meet Atoms, the minimalist startup shoes you’ll actually wear

Meet Atoms, the minimalist startup shoes you’ll actually wear

Step aside, Allbirds. Atoms come in quarter sizes you can mix-and-match. Emerging from stealth today in a TechCrunch exclusive, this shoe startup’s obsession with satisfaction allowed it to replace my Nikes. I’ve spent the last 2 months wearing Atoms every day. They’re the first sneaker classy looking enough for semi-formal occasions, but that I can comfortably walk or even hike in for hours. Here’s how Atoms is modernizing the footwear experience: Pick your quarter size, say 10.25, and Atoms sends you 10s, 10.25s, and 10.5s, plus socks Try them on and pick any two, even different sizes for different feet, and send the rest back free No logos. Atoms come in jet black, pure white, or black top/white bottom, but don’t stick an ad on your feet Copper threads inside eat bacteria, preventing funky smells Elastic laces with subtle oval eyelets let Atoms slip on but stay tight so you rarely have to tie them Get a discount on your next pair if you send in your old Atoms for analysis and donation Image via Jeff Macke At $179, Atoms are pricier than $100 lifestyle Nikes or $79 Allbirds. But the basketball shoe giant just sells in half sizes, while Allbirds offers only whole sizes that fit few perfectly. The right quarter-size Atom for each foot makes them feel molded to your body. “To make shoes better, you need to know why people wear shoes” Atoms co-founder Waqas Ali tells me. People buy fancy dress shoes they never wear, yet feel embarrassed by the childish designs and branding on most sneakers.  “ We perfected Atoms for your everyday routine — walking, standing, and commuting” he explains, “ You are a person not a billboard, so t here’s no logo”. That hasn’t stopped the shoes from going viral during their beta testing phase

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Meet Atoms, the minimalist startup shoes you’ll actually wear

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Indian food delivery startup Swiggy raises $210M at a $1.3B valuation

India’s food delivery race is hotting up after Swiggy , one of the startups vying for pole position, landed $210 million in new capital for expansion and joined the billion-dollar startup unicorn club. The investment is led by existing backer Naspers, the media conglomerate famous for an early bet on Tencent in China, and new investor DST Global. Others taking part in the round include returning investor China’s Meituan Dianping and (another new investor) Coatue Management. The deal takes Swiggy’s valuation past the $1 billion mark for the first, with sources close to the company confirming that the deal values the company at around $1.3 billion. That’s perhaps not a tonne of surprise around today’s announcement since it has been rumored in Indian press for some time, with Economic Times first reporting on it in April . This Series G investment comes just months after Naspers and Meituan Dianping invested $100 million into Swiggy in February . The new round takes Swiggy to over $465 million raised from investors to date, making it India’s most-capitalized food delivery startup. Nearest competitor Zomato has raised some $440 million from investors that include Alibaba’s Ant Financial affiliate, Sequoia Capital and Temasek, but its business also includes markets outside of India, whereas Swiggy’s is firmly focused on its homeland. ( Zomato was most recently valued at $1.1 billion. ) Swiggy claims to cover 35,000 restaurants with a delivery fleet of over 40,000. The company isn’t giving financials at this point, but it said that it has seen “a three-fold increase in revenues in the last financial year.” The company isn’t saying in specifics how it will use the new capital, but a representative told TechCrunch that the plan is to invest in extending its reach to new locations in India and also to build out its logistics network to better serve customers.

Home / Tech News / Meet Atoms, the minimalist startup shoes you’ll actually wear

Meet Atoms, the minimalist startup shoes you’ll actually wear

Step aside, Allbirds. Atoms come in quarter sizes you can mix-and-match. Emerging from stealth today in a TechCrunch exclusive, this shoe startup’s obsession with satisfaction allowed it to replace my Nikes. I’ve spent the last 2 months wearing Atoms every day. They’re the first sneaker classy looking enough for semi-formal occasions, but that I can comfortably walk or even hike in for hours. Here’s how Atoms is modernizing the footwear experience: Pick your quarter size, say 10.25, and Atoms sends you 10s, 10.25s, and 10.5s, plus socks Try them on and pick any two, even different sizes for different feet, and send the rest back free No logos. Atoms come in jet black, pure white, or black top/white bottom, but don’t stick an ad on your feet Copper threads inside eat bacteria, preventing funky smells Elastic laces with subtle oval eyelets let Atoms slip on but stay tight so you rarely have to tie them Get a discount on your next pair if you send in your old Atoms for analysis and donation Image via Jeff Macke At $179, Atoms are pricier than $100 lifestyle Nikes or $79 Allbirds. But the basketball shoe giant just sells in half sizes, while Allbirds offers only whole sizes that fit few perfectly. The right quarter-size Atom for each foot makes them feel molded to your body. “To make shoes better, you need to know why people wear shoes” Atoms co-founder Waqas Ali tells me. People buy fancy dress shoes they never wear, yet feel embarrassed by the childish designs and branding on most sneakers.  “ We perfected Atoms for your everyday routine — walking, standing, and commuting” he explains, “ You are a person not a billboard, so t here’s no logo”. That hasn’t stopped the shoes from going viral during their beta testing phase.

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Meet Atoms, the minimalist startup shoes you’ll actually wear

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Indian food delivery startup Swiggy raises $210M at a $1.3B valuation

India’s food delivery race is hotting up after Swiggy , one of the startups vying for pole position, landed $210 million in new capital for expansion and joined the billion-dollar startup unicorn club. The investment is led by existing backer Naspers, the media conglomerate famous for an early bet on Tencent in China, and new investor DST Global. Others taking part in the round include returning investor China’s Meituan Dianping and (another new investor) Coatue Management. The deal takes Swiggy’s valuation past the $1 billion mark for the first, with sources close to the company confirming that the deal values the company at around $1.3 billion. That’s perhaps not a tonne of surprise around today’s announcement since it has been rumored in Indian press for some time, with Economic Times first reporting on it in April . This Series G investment comes just months after Naspers and Meituan Dianping invested $100 million into Swiggy in February . The new round takes Swiggy to over $465 million raised from investors to date, making it India’s most-capitalized food delivery startup. Nearest competitor Zomato has raised some $440 million from investors that include Alibaba’s Ant Financial affiliate, Sequoia Capital and Temasek, but its business also includes markets outside of India, whereas Swiggy’s is firmly focused on its homeland. ( Zomato was most recently valued at $1.1 billion. ) Swiggy claims to cover 35,000 restaurants with a delivery fleet of over 40,000. The company isn’t giving financials at this point, but it said that it has seen “a three-fold increase in revenues in the last financial year.” The company isn’t saying in specifics how it will use the new capital, but a representative told TechCrunch that the plan is to invest in extending its reach to new locations in India and also to build out its logistics network to better serve customers.

Home / Tech News / Meet Atoms, the minimalist startup shoes you’ll actually wear

Meet Atoms, the minimalist startup shoes you’ll actually wear

Step aside, Allbirds. Atoms come in quarter sizes you can mix-and-match. Emerging from stealth today in a TechCrunch exclusive, this shoe startup’s obsession with satisfaction allowed it to replace my Nikes. I’ve spent the last 2 months wearing Atoms every day. They’re the first sneaker classy looking enough for semi-formal occasions, but that I can comfortably walk or even hike in for hours. Here’s how Atoms is modernizing the footwear experience: Pick your quarter size, say 10.25, and Atoms sends you 10s, 10.25s, and 10.5s, plus socks Try them on and pick any two, even different sizes for different feet, and send the rest back free No logos. Atoms come in jet black, pure white, or black top/white bottom, but don’t stick an ad on your feet Copper threads inside eat bacteria, preventing funky smells Elastic laces with subtle oval eyelets let Atoms slip on but stay tight so you rarely have to tie them Get a discount on your next pair if you send in your old Atoms for analysis and donation Image via Jeff Macke At $179, Atoms are pricier than $100 lifestyle Nikes or $79 Allbirds. But the basketball shoe giant just sells in half sizes, while Allbirds offers only whole sizes that fit few perfectly. The right quarter-size Atom for each foot makes them feel molded to your body. “To make shoes better, you need to know why people wear shoes” Atoms co-founder Waqas Ali tells me. People buy fancy dress shoes they never wear, yet feel embarrassed by the childish designs and branding on most sneakers.  “ We perfected Atoms for your everyday routine — walking, standing, and commuting” he explains, “ You are a person not a billboard, so t here’s no logo”. That hasn’t stopped the shoes from going viral during their beta testing phase.

Read More:
Meet Atoms, the minimalist startup shoes you’ll actually wear

About Tech News Reporter

Check Also

Indian food delivery startup Swiggy raises $210M at a $1.3B valuation

India’s food delivery race is hotting up after Swiggy , one of the startups vying for pole position, landed $210 million in new capital for expansion and joined the billion-dollar startup unicorn club. The investment is led by existing backer Naspers, the media conglomerate famous for an early bet on Tencent in China, and new investor DST Global. Others taking part in the round include returning investor China’s Meituan Dianping and (another new investor) Coatue Management. The deal takes Swiggy’s valuation past the $1 billion mark for the first, with sources close to the company confirming that the deal values the company at around $1.3 billion. That’s perhaps not a tonne of surprise around today’s announcement since it has been rumored in Indian press for some time, with Economic Times first reporting on it in April . This Series G investment comes just months after Naspers and Meituan Dianping invested $100 million into Swiggy in February . The new round takes Swiggy to over $465 million raised from investors to date, making it India’s most-capitalized food delivery startup. Nearest competitor Zomato has raised some $440 million from investors that include Alibaba’s Ant Financial affiliate, Sequoia Capital and Temasek, but its business also includes markets outside of India, whereas Swiggy’s is firmly focused on its homeland. ( Zomato was most recently valued at $1.1 billion. ) Swiggy claims to cover 35,000 restaurants with a delivery fleet of over 40,000. The company isn’t giving financials at this point, but it said that it has seen “a three-fold increase in revenues in the last financial year.” The company isn’t saying in specifics how it will use the new capital, but a representative told TechCrunch that the plan is to invest in extending its reach to new locations in India and also to build out its logistics network to better serve customers.

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