Were you afraid Porsche would keep the latest, hottest version of its Panamera just for Germany? You shouldn’t have been: it was “always part of the plan.”
Snapchat’s parent company bought a web-based 3D game engine startup out of the UK this past May, Business Insider (paywalled) reports. PlayCanvas is a development tool focused on letting people easily design rich 3D environments. Unlike products from companies like Unity and Epic Games, PlayCanvas’s game engine was entirely browser-based and was optimized to run on low-power devices. The focus of the WebGL engine stretches from configuring 3D models to running entire games. The small London-based company was founded in 2011 and raised just $590,000 in seed funding from investors including the Microsoft Accelerator and DC Thomson Ventures according to Crunchbase . We don’t know how much the deal went for. While many of Snap’s recent acquisitions have focused on bolstering consumer-facing features, PlayCanvas seems to be focused squarely on developers. The most obvious use of a tool would have been to integrate the technology into Snap’s Lens Studio product where developers can build their own AR Lens effects. Snap has recently been drawing more attention to third-party AR creations, and it’s clear that if the company wants to reach any sort of scale in its augmented reality plans, it’s going to have to hand over the reigns to a developer network. We have reached out to Snap for confirmation.