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Tag Archives: advertising

Microsoft Dives Into Low End Of Computer Market With $399 Tablet – Investor’s Business Daily

Fortune Microsoft Dives Into Low End Of Computer Market With $399 Tablet Investor's Business Daily It goes on sale Aug. 2 with Wi-Fi connectivity. Cellular versions are coming later. Like Microsoft's earlier devices, the Surface Go will work with an optional keyboard and mouse . The company announced cheaper versions of both accessories on Monday. Microsoft debuts $399 Surface Go tablet, taking on cheaper iPads Fin24 Meet Surface Go, starting at $399 MSRP, it's the smallest and most affordable Surface yet - Microsoft Devices ... Windows Blog Introducing Microsoft Surface Go YouTube Reddit all 332 news articles »

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UK job ad indicates Amazon wants to bring TV advertising and free TV channels to Prime

People have long wondered if one of Amazon’s goals in video and advertising — two key areas in Amazon’s media strategy — ultimately would be to bring the two together, with Amazon-powered ads running in video streams also served by Amazon. A job ad in the U.K. appears to indicate that the company might be gearing up for such a play. According to the ad, the company is currently hiring for someone to lead its efforts in free-to-air TV and advertising in Europe. Free-to-air TV refers to the range of ad-supported (or TV license -supported) TV channels that you can access through a digital TV tuner, satellite or cable without paying anything to receive them. The advertisement for the job when it was posted four weeks ago was titled, “Head of Free to Air TV & Advertising.” Yesterday, after people started noticing it (and what it implied about Amazon’s plans), Amazon appeared to change it to a slightly more muddled “Head of Prime Video Channels Free To Air TV & Advertising TV Partner Channels.” Then this morning, as we started asking questions, the title appeared to change again, to “Head of Prime Video Partner Channels” — without any reference to free-to-view or advertising. All the ads had the same job ID number. “Channels have launched in US, UK and Germany and this is a new and fast-growing area within Prime Video,” the advertisement reads. “As part of this expansion we are seeking a senior leader to join the European Channels & Sports team, based in London. This individual will be responsible for widening the content range with the development of free and advertising-funded channels.” The job ad notes that the responsibilities will include developing Prime Video’s European strategy for free-to-air and advertising-funded channels; collaborating with global peers; and working with major broadcasters across Europe, “translating their requirements into Amazon capabilities and execution for our customers.” The person will also work with various internal teams — product, tech, ad sales, marketing, finance, operations — “and act as internal champion for free-to-air and advertising funded content.” This is notable because currently it appears that Amazon does not have any free-to-air channels on its U.K. service (and an Amazon spokesperson would not directly answer me on this point and declined to provide a comment on the record for this story), and it’s also gearing up to have some free significant sports content on its platform, in the form of Premier League football matches . Amazon’s current Prime Video offerings in the U.K. include films and TV shows it picks up by way of licensing deals with third parties; Amazon original content; and a selection of  live-streamed broadcast channels  (which include HBO, Showtime and Starz for now , Discovery and Eurosport in the U.K., as part of Amazon Channels, launched in March 2017 ). We’ve also heard it has been eyeing  purchasing at least one commerce-minded broadcaster outright . Globally, Prime Video is live in 200 countries worldwide

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Facebook will allow you to see all the active ads from any Page

Facebook made two announcements about ad transparency today — one around the ads purchased by any Page and another around expanding its recently announced archive of political ads . It seems like ad transparency is a big focus today, as Twitter just launched its own Ads Transparency Center , allowing anyone to see ads bought by any account. In terms of bringing more transparency to Facebook Pages, the company says there will be a new section in Pages allowing users to bring up general information about Pages (like recent name changes and date of creation), and another where anyone can view all the active ads the Page is currently running. As with any ad on Facebook, you’ll be able to flag ads viewed this way if you think they violate Facebook policies, and they will then be reviewed. Speaking to journalists via videoconference, Rob Leathern, a director of product management on the Facebook advertising team, noted that this is in addition to the “proactive” reviewing, performed both by humans and artificial intelligence, that Facebook already performs on every ad. COO Sheryl Sandberg also said that Facebook is doing more to review political ads, which is resulting in more delays before those ads appear. “We do not like the delays in the system but more manual review and more checks means more delays,” she said. Now it might not seem like Facebook is sharing a tremendous amount of information here, especially since you only see the ad itself, not additional context like targeting, money spent or past advertising. When asked about this, Sandberg acknowledged that Facebook has more to do. “There are lots of ways we can do more,” she said. “These are the first steps.” Sandberg also said she doesn’t expect the additional transparency to affect ad spend on Facebook. She suggested that advertisers are aware of the changes, and while some of them have expressed concerns about competitors seeing their advertising, most of them are on-board. “I think advertisers for most part stand behind the ads they’re running,” she said.

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A look back at the best tech ads of the last 35 years

Last week the Association of Independent Commercial Producers announced the winners of its annual awards honoring the best moving image marketing of the year and Apple’s “Welcome Home” ad took home the prize for Advertising Excellence in the single commercial category. Directed by Spike Jonze , the person behind movies like Her and Being John Malkovich , the musical short film follows the journey of a young woman, FKA Twigs , as she returns home from a challenging work day to an empty apartment. After asking Siri to “play something she’d like” her world is literally transformed as the music of Anderson .Paak’s “Til It’s Over” spills out of her HomePod . With stunning visuals (most of which were not CGI ) and captivating choreography, Jonze breathes life into a product that got mixed reviews after its release in February. This made us think, what other tech commercials have grabbed our attention in the last 35 years and transformed how we think about technology? Here are a few of our favorites.   “1984” It’s hard to talk about transformative tech ads without mentioning this one first. This Super Bowl ad from 1984 was directed by Ridley Scott (who directed Alien in 1979) and was the world’s introduction to the Macintosh personal computer. The ad draws some not-so-subtle connections between PC consumerism and soulless corporate office spaces of the 1980s to George Orwell’s dystopian ‘1984.’ In the commercial, a depiction of Big Brother speaks hypnotically to a mass of identical workers as a woman in bright colors streaks through the crowd, mallet in hand. With Olympian effort, she sends it flying into the screen, disrupting the status quo of personal computing and promising the world that with the Macintosh “1984 won’t be like ‘1984′.”     “Dude, You’re Getting a Dell” Noticeably less high-concept than the introduction of the Macintosh, this 26-commercial campaign still captured a lot of attention in the earlier 2000s. The spots feature a character named Steven — a stereotypical easy-going, cool teenager who has a particular knack for charming parents into buying Dell computers for their families. A popular spot for Dell, the commercials even launched the star Ben Curtis into a little bit of fame himself. The actor recently appeared in a 2017 off-Broadway show,  The Crusade of Connor Stephens.   “Get a Mac” Confession time: I loved these commercials as a kid.

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YouTube woos brands with its new Creative Suite of ad tools

YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals . The company announced this morning a suite of tools that will allow brands and agencies to test ads, target specific audiences with customized versions of the same ad, and tell stories over a series of ads. One new tool, Video Experiments, offers AdWords advertisers a way to test video ads on YouTube’s site, as an alternative to using focus groups to determine the impact of creative on metrics brands care about like awareness or purchase intent. The service, which launches in beta later this month, will allow marketers to shift funds usually put towards those focus groups and their “simulated ad environments,” to real ad environments. The ads will run in cleanly segmented experiments on YouTube at no extra cost beyond the media investment, the company says, and turn around results in as little as three days’ time. The idea here is to allow brands to test their video ad campaigns before committing the funds to roll them out more broadly – something that could help them to tweak the creative material, or even pull back on an ad rollout that could have ended up being a total misfire  that draws consumer backlash. That’s a critical factor to consider in today’s social media landscape, where one bad ad can spread virally beyond just those who directly watched it, leading to negative consumer sentiment and even brand boycotts. Another new tool, Director Mix, was already announced last year , and is now being tested by brands like Kellogg’s in an alpha phase, ahead of its general availability. This tool lets advertisers create many versions of their same ad using swappable elements. They can customize the text, while using the existing images, sound and videos across a variety of ads. These ads can be far more personalized to YouTube viewers, as a result. For example, in a test with Campbell’s Soup , bumper ads appeared for those watching “Orange is the New Black” clips that said “does your cooking make prison food seem good? We’ve got a soup for that.” But the same ad customized for Beyoncé’s “Single Ladies” instead included the line “Dinner for One?” McDonald’s had also used Director Mix in the past to create 77 pieces of content from one ad.

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Google is helping users limit targeted ads

Facebook isn't the only one offering tighter controls over ad privacy. Google has introduced a revamped Ad Settings that should make it easier to both learn how ads target you and, more importantly, to reduce that targeting. You now see all the ad ta...

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US podcast ad revenues hit record $314 million in 2017

The U.S. podcasting industry had a record year in 2017, reaching $314 million in revenue – a figure that’s up 86 percent from the $169 million in 2016, according to new study out this morning from the Interactive Advertising Bureau (IAB) and jointly conducted by IAB and PwC U.S. The firms are also estimating podcast revenue will see triple-digit 110 percent growth between 2017 and 2020, when revenues will then reach $659 million. The study also examined what sort of podcasts were benefiting the most from the increased interest in the audio format, as well as what sort of advertisements were preferred. As you may have guessed (if you spend any time listening to podcasts), host-read ads were the more heavily used ad type, accounting for a whopping two-thirds of all ads in 2017. Direct response ads transacted on a cost per thousand basis made up the majority of the campaigns, followed by brand awareness ads at 29 percent. In terms of placement, ads that were inserted or edited into programming accounted for 58 percent of the ad inventory last year, the report also found. Top advertisers included financial services (18% share of ads), direct-to-consumer retailers (16%), and arts and entertainment (13% of all ads). However, certain types of podcasts are doing better than others when in comes to raking in the ad dollars. In fact, the top four content genres, out of the 14 measured, generated over half the advertising revenue in 2017. These were: Arts & Entertainment (17%), Technology (15%), News/Politics/Current Events (13%), and Business (11%)

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Media startup Prøhbtd raises $8M to help bring cannabis to the mainstream

Prøhbtd , a startup that CEO Drake Sutton-Shearer said is designed to “build a bridge” between the cannabis industry and mainstream culture, is announcing that it has raised $8 million in Series A funding. It’s not the only cannabis-focused digital media company out there;  I wrote about the initial funding for Herb last year . But Sutton-Shearer argued that Prøhbtd is creating premium content with a unique voice. For one thing, he said Prøhbtd’s isn’t focused exclusively on cannabis. Instead, the goal is to create a diverse slate of lifestyle- and culture-related content, with cannabis as the hook. Take, for example, Edibles , a video series hosted by Birdie Harrelson (niece of Woody Harrelson) — the series includes recipes for creating cannabis-infused baked goods, but as Sutton-Shearer put it, when each episode opens, “She’s not talking about weed, she’s going to bakeries.” The company says that its video content (which is available on both the Prøhbtd website and on devices like Apple TV and Roku) saw 21 million views in May, with an average view time of 3 minutes and 45 seconds. Sutton-Shearer said one of his priorities is forging “mainstream partnerships” like Prøhbtd’s deal with Advertising Week . The company also works with more than 60 cannabis brands — not just on branded videos and sponsorships, but more broadly on product development, design and marketing. Asked whether this creates a potential conflict with the editorial side of the business, Sutton-Shearer pointed out that plenty of other digital media companies (like BuzzFeed and Vice) run their own branded content studios. “Today’s younger consumer, I don’t think they really care that much whether something’s branded or not,” he said. “They do want to know if it’s entertaining and thoughtful.” Prøhbtd had previously raised $4 million in seed funding from investors including actor/musician Donald Glover. The new round was led by Serruya Private Equity, The Delavaco Group and Cresco Capital. “We’ve seen every media opportunity in the cannabis industry but none of them compare to what the team at PRØHBTD has built,” said Serruya Private Equity’s Aaron Serruya in the funding announcement.

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Google suspends election ads in Washington state

Google has bowed to pressure from Washington state and will no longer run local election advertisements starting from today. Attorney General Bob Ferguson recently accused Google and Facebook -- which have received about $1.5 million and $3.4 million...

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Twitter initiates its new campaign ad policy

Social media became a battleground in the 2016 election with bot accounts pushing fake news and tons of advertising trying to influence US voters. In the lead-up to the 2018 midterms, platforms have announced new rules to improve transparency. Today,...

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