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Amazon’s Prime Day again became the biggest sales day in its history

Prime Day has once again broken records. Despite serious glitches at its start, Amazon announced this morning that Prime Day 2018 grew to become the biggest shopping event in its history, beating out Cyber Monday, Black Friday, and the previous Prime Day 2017. Of course, this year’s Prime Day was longer – a full 36-hours, in fact. And while Amazon did make its comparisons to other sales holidays over the same period of time, it’s not quite the same thing to compare a shorter sale to a longer one. ( Last year’s Prime Day was 30 hours, for example.) Still, it’s a remarkable showing on Amazon’s part. So much so that Amazon has taken the unusual step of actually providing some numbers around how much people bought. Though it still declines to talk sales dollars, as per usual, it did say that Prime members worldwide purchased over 100 million products, with small and medium-sized businesses on Amazon “far exceeding” $1 billion in sales this year. It was unclear, however, if Amazon was counting sales at Whole Foods – which did participate in Prime Day for the first time – when calculating this 100 million products sold figure, or its “best day ever” statements. We asked the company to clarify this, and confirmed that Whole Foods sales were  not being included in those calculations. That said, Amazon says that Prime members “saved millions” at Whole Foods during Prime Day, where the top buy was organic strawberries. Prime Day 2018 was also the biggest event ever for Amazon devices, the retailer noted. This can be, in part, chalked up to the fact that Amazon put its devices on sale 12 hours before Prime Day even began, which allowed people more time to buy them at the reduced prices. Its best-sellers worldwide included the Fire TV Stick with Alexa Voice Remote and the Echo Dot

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What the Tech: Get primed for Prime Shopping Day – KFDX

KFDX What the Tech: Get primed for Prime Shopping Day KFDX (WHAT THE TECH) - Planning to shop Amazon's 4th annual Prime Shopping Day? Do your research this weekend. If you're one of the 100 million Prime members ready to shop you may be gearing up for Amazon's 4th annual Prime Shopping Day. The day ... and more »

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