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Tag Archives: entertainment

Facebook launches Brand Collabs search engine for sponsoring creators

Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May , Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse different web celebrities based on the demographics of their audience and porfolios of their past sponsored content. Creators hoping to score sponsorship deals will be able to compile a portfolio connected to their Facebook Page that shows off how they can seamlessly work brands into their content. Brands will also be able to find them based on the Top countries where they’re popular, and audience characteristics like interests, gender, education, relationship status, life events, or home ownership. Facebook also made a wide range of other creator monetization announcements today Facebook’s Creator app that launched on iOS in November rolled out globally on Android today . The Creator app lets content makers add intros and outros to Live broadcasts, cross-post content to Twitter and Instagram, see a unified inbox of their Facebook and Instagram comments plus Messenger chats, and more ways to connect with fans. Ad Breaks , or mid-video commercials, are rolling out to more US creators, starting with those that make longer and original content with loyal fans. Creators keep 55 percent of the ad revenue from the ads. Patreon-Style Subscriptions  are rolling out to more creators, letting them charge fans $4.99 per month for access to exclusive behind the scenes content plus a badge that highlights that they’re a patron. Facebook also offers microtransaction tipping of video creators through its new virtual currency called Stars . Top Fan Badges that highlight a creator’s most engaged fans will now roll out more broadly after a strong initial reaction to tests in March. Rights Manager , which lets content owners upload their videos so Facebook can fingerprint them and block others from uploading them, is now available for creators not just publishers.

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Facebook launches gameshows platform with interactive video

Rather than build its own HQ trivia competitor, Facebook is launching a gameshow platform. Today the company announced a new set of interactive live and on-demand video features that let creators adds quizzes, polls, challenges, and gamification so players can be eliminated from a game for a wrong answer. The features could help Facebook achieve its new mission to push healthier active video consumption rather than passive zombie watching that hurts people’s well-being. Creators and publishers who want early access can sign up here . Gameshow launch partners include Fresno’s What’s In The Box where viewers guess what’s inside, and BuzzFeed News’ Outside Your Bubble where contestants have to guess what their opponents are thinking. Plus, Facebook is testing the ability to award prize money with (Business) INSIDER’s Confetti, where viewers answer trivia questions and can see friends’ responses, with winners splitting the cash. “Video is evolving away from just passive consumption to more interactive two-way formats”, Simo tells TechCrunch. “We think creators will want to reward people. If this is something that works will with Insider and Confetti, we may consider rolling out payments tools.” When asked if Facebook was inspired by HQ, Simo repeatedly dodged the question and avoiding mentioning the startup’s name, but relented in saying “I think they’re part of a much broader trend that is making content interactive. We’ve seen that across much more than one player.” Facebook won’t be taking a share of the prize money in this test. For now, it’s also forgoing its cut of its $4.99 per month subscriptions option that lets fans pay for exclusive content, which rolls out today to more creators. Facebook also just launched its Brand Collabs Manager that we scooped in May , which helps brands browse creators by demographic and portfolio so they can set up sponsored content and product placement deals.

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The Morning After: Red Rocks

Hey, good morning! You look fabulous. Welcome back! We'll explain why it might be time to try Pokémon Go again and try to make our choice between a pair of excellent electric SUVs. Oh, and the president made a little announcement.

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Trump Promises Apple That There Won’t Be iPhone Tariffs – Ubergizmo

Ubergizmo Trump Promises Apple That There Won't Be iPhone Tariffs Ubergizmo The bulk of Apple's iPhones are made in China and that's pretty much a well-established fact. However with the trade war brewing between the US and China, we're sure that Apple has to wonder what could be the result of these tensions? Could it be that ... and more »

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Disney Will Reportedly Increase Its Bid For Fox – Ubergizmo

Ubergizmo Disney Will Reportedly Increase Its Bid For Fox Ubergizmo For a moment it almost felt like Disney's bid for Fox was almost a done-deal, but recently we have been hearing that Comcast wants in on the action and has actually made a bid of $65 billion for the company. This is versus the $52 billion that Disney ... and more »

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Android users will soon be able to text on the web – Mashable

Mashable Android users will soon be able to text on the web Mashable The one caveat is that your phone has to connected to the internet — either through mobile data or WiFi. Depending on how many messages you send with pictures and other large files, it could be a deal-breaker in some situations. Google recommends ... and more »

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Dish is bringing Netflix to more hotel rooms

Dish Network began offering hotel entertainment in 2017 with an Android TV-powered box that let guests stream and watch live television in the comfort of their own hotel room. YouTube and Sling TV were supported via built-in Chromecast, but Netflix w...

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