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AT&T wants to overhaul HBO, says it isn’t profitable enough

Enlarge / Dolores can't abide a drop in HBO's quality. (credit: HBO) AT&T has been the proud owner of HBO for less than a month, and it is already considering an overhaul that would see HBO produce more video that can compete for the attention of smartphone users. AT&T wants to boost revenue both in advertising and subscriptions, even if that means upending HBO's longtime strategy of producing a relatively small number of high-quality shows. John Stankey, an AT&T executive who is now CEO of the company's WarnerMedia division, formed after last month's acquisition of Time Warner Inc., described his vision in an hourlong "town hall meeting" with 150 employees. Audio of the meeting was obtained by The New York Times. "It's going to be a tough year," Stankey said, according to the Times article. "It's going to be a lot of work to alter and change direction a little bit." Read 13 remaining paragraphs | Comments

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AT&T removed HBO from an unlimited data plan after buying Time Warner

Enlarge (credit: Getty Images | ljhimages ) AT&T has been offering free HBO to its unlimited data customers since last year , and you might have expected that deal to continue unaltered now that AT&T owns HBO thanks to its acquisition of Time Warner Inc. But AT&T revamped its two unlimited mobile plans this week, and in the process it raised the price for the entry-level plan by $5 a month while removing the free HBO perk. The entry-level unlimited plan now starts at $70 instead of $65. Existing customers can keep their old plan and the free HBO, but new customers or those who switch plans will have to buy the more expensive unlimited plan to get HBO at no added cost. Read 14 remaining paragraphs | Comments

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