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A look back at the best tech ads of the last 35 years

Last week the Association of Independent Commercial Producers announced the winners of its annual awards honoring the best moving image marketing of the year and Apple’s “Welcome Home” ad took home the prize for Advertising Excellence in the single commercial category. Directed by Spike Jonze , the person behind movies like Her and Being John Malkovich , the musical short film follows the journey of a young woman, FKA Twigs , as she returns home from a challenging work day to an empty apartment. After asking Siri to “play something she’d like” her world is literally transformed as the music of Anderson .Paak’s “Til It’s Over” spills out of her HomePod . With stunning visuals (most of which were not CGI ) and captivating choreography, Jonze breathes life into a product that got mixed reviews after its release in February. This made us think, what other tech commercials have grabbed our attention in the last 35 years and transformed how we think about technology? Here are a few of our favorites.   “1984” It’s hard to talk about transformative tech ads without mentioning this one first. This Super Bowl ad from 1984 was directed by Ridley Scott (who directed Alien in 1979) and was the world’s introduction to the Macintosh personal computer. The ad draws some not-so-subtle connections between PC consumerism and soulless corporate office spaces of the 1980s to George Orwell’s dystopian ‘1984.’ In the commercial, a depiction of Big Brother speaks hypnotically to a mass of identical workers as a woman in bright colors streaks through the crowd, mallet in hand. With Olympian effort, she sends it flying into the screen, disrupting the status quo of personal computing and promising the world that with the Macintosh “1984 won’t be like ‘1984′.”     “Dude, You’re Getting a Dell” Noticeably less high-concept than the introduction of the Macintosh, this 26-commercial campaign still captured a lot of attention in the earlier 2000s. The spots feature a character named Steven — a stereotypical easy-going, cool teenager who has a particular knack for charming parents into buying Dell computers for their families. A popular spot for Dell, the commercials even launched the star Ben Curtis into a little bit of fame himself. The actor recently appeared in a 2017 off-Broadway show,  The Crusade of Connor Stephens.   “Get a Mac” Confession time: I loved these commercials as a kid.

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YouTube introduces channel memberships, merchandise and premieres

YouTube creators are gaining a number of new tools to generate revenue from their videos outside of traditional advertising, as well as those that will help them better engage their fans, according to news the video streaming site announced today at the VidCon conference in Anaheim, California. This includes the rollout of channel memberships, merchandising, marketing partnerships via FameBit and the launch of “Premieres,” which offers a middle ground between pre-recorded, edited video and live streaming. Memberships Before today, YouTube had offered  a Twitch-like “Sponsorship” model  on YouTube Gaming. This gave fans the ability to sponsor a channel for $4.99 per month, which also gave them access to exclusive digital goods, like a custom badge and emoji. YouTube started testing this program across its larger video network last fall, it said. Those tests led to YouTube channel memberships. Unlike on YouTube gaming, Channel memberships have additional requirements . Creators will need to have 100,000 subscribers or more, be over 18 and be members of the YouTube Partner Program. However, the price point for backing a creator’s channel remains the same: $4.99 per month, and includes the custom badges and exclusive emoji. It will also allow subscribers to gain access to members-only posts in the Community tab where creators will share custom perks from time to time, like access to an exclusive live stream, additional videos, shout-outs, news of upcoming events, early access to ticket sales and other things. YouTube says it will vet these perks manually, to ensure they meet YouTube’s guidelines and are something the creator can actually deliver. “This tool set is fairly powerful, so we want to make sure that they don’t put products out there, that they really can’t commit to,” explains Director of Product Management, Rohit Dhawan, who heads alternative monetization at YouTube. He says the perks can be almost anything the creator wants to offer, within YouTube’s guidelines.

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A look at how China is pushing dozens of regulations and technical standards to wrest control of the entire internet ecosystem from the West (Samm…

Samm Sacks / The Atlantic : A look at how China is pushing dozens of regulations and technical standards to wrest control of the entire internet ecosystem from the West   —  Xi Jinping wants to wrest control of global cyber governance from the market economies of the west.  —  It's never been a worse time to be a Chinese telecom company in America.

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An overview of the EU’s proposed new copyright law that will require internet platforms to automatically filter uploaded content, ahead of Wednesday’s…

K.G Orphanides / WIRED UK : An overview of the EU's proposed new copyright law that will require internet platforms to automatically filter uploaded content, ahead of Wednesday's vote   —  A proposed new European copyright law could make memes illegal and threaten the future of the internet as we know it.  Time to panic?

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Japanese flea market app startup Mercari, which raised $1.2B in its IPO, closes up 77% in its debut on the Tokyo stock exchange, valuing it at as much…

Sam Nussey / Reuters : Japanese flea market app startup Mercari, which raised $1.2B in its IPO, closes up 77% in its debut on the Tokyo stock exchange, valuing it at as much as $7.4B   —  TOKYO (Reuters) - Flea market app operator Mercari Inc's shares surged 77 percent in their Tokyo stock market debut on Tuesday …

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Adobe improves Adobe Scan for Android and iOS with its Sensei machine learning tech and introduces new PDF integrations with Microsoft Office 365…

Kyle Wiggers / VentureBeat : Adobe improves Adobe Scan for Android and iOS with its Sensei machine learning tech and introduces new PDF integrations with Microsoft Office 365   —  Adobe today announced a slew of updates and integrations across Adobe Document Cloud, its suite of cloud-based apps for converting and processing PDFs.

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Ex-CIA employee Joshua Schulte, who allegedly leaked Vault 7 hacking tools to WikiLeaks, charged with violations of the Espionage Act and related…

Matt Zapotosky / Washington Post : Ex-CIA employee Joshua Schulte, who allegedly leaked Vault 7 hacking tools to WikiLeaks, charged with violations of the Espionage Act and related crimes   —  Federal prosecutors charged a former CIA employee Monday with violations of the Espionage Act and related crimes in connection with the leak …

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Apple ordered to pay AU$9M fine by Australian court for telling customers they weren’t entitled to a refund after the Error 53 bug that bricked some…

Jennifer Bisset / CNET : Apple ordered to pay AU$9M fine by Australian court for telling customers they weren't entitled to a refund after the Error 53 bug that bricked some iOS devices   —  The time has come for Apple to pay for the infamous Error 53 that bricked iPhones and iPads taken to a third party for repairs.

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A look at Tim Cook’s relationship with the Trump administration and Chinese government; source: Trump administration told Cook it won’t place tariffs…

New York Times : A look at Tim Cook's relationship with the Trump administration and Chinese government; source: Trump administration told Cook it won't place tariffs on iPhones   —  SAN FRANCISCO — Apple's chief executive, Timothy D. Cook, may be the leader of the world's most valuable public company …

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In a sharp rebuke of the Trump administration, Senate votes 85-10 on an annual defense policy bill that included a measure to reinstate penalties on…

Nicholas Fandos / New York Times : In a sharp rebuke of the Trump administration, Senate votes 85-10 on an annual defense policy bill that included a measure to reinstate penalties on ZTE   —  WASHINGTON — The Senate voted on Monday to reinstate tough penalties on ZTE, a Chinese telecom company accused of violating American sanctions …

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Fujifilm sues Xerox for $1B+ after Xerox abandoned the planned merger with Fujifilm due to pressure from activist investors Carl Icahn and Darwin…

Jonathan Stempel / Reuters : Fujifilm sues Xerox for $1B+ after Xerox abandoned the planned merger with Fujifilm due to pressure from activist investors Carl Icahn and Darwin Deason   —  NEW YORK (Reuters) - Fujifilm Holdings Corp sued Xerox Corp on Monday for well over $1 billion, faulting the printer and copier company …

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Bancor to launch a new blockchain service in Kenya to foster the creation of community currencies that use tokens for local commerce and P2P payments…

Chris O'Brien / VentureBeat : Bancor to launch a new blockchain service in Kenya to foster the creation of community currencies that use tokens for local commerce and P2P payments   —  Cryptocurrency platform Bancor announced today that it will launch a new blockchain service in Kenya as part of a financial system designed to help alleviate poverty.

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UK-based cybersecurity startup Panaseer, which wants to improve "cyber hygiene" of firms by mapping assets like people, devices, and apps,…

Mary Loritz / Tech.eu : UK-based cybersecurity startup Panaseer, which wants to improve “cyber hygiene” of firms by mapping assets like people, devices, and apps, raises $10M Series A   —  Panaseer, a cybersecurity company that aims to improve the “cyber hygiene” of major companies, has raised $10 million in Series A funding.

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Viva Republica, startup behind popular Korean P2P payments app Toss, raises $40M from GIC and Sequoia China, says Toss processes $10B in transactions…

Jon Russell / TechCrunch : Viva Republica, startup behind popular Korean P2P payments app Toss, raises $40M from GIC and Sequoia China, says Toss processes $10B in transactions per month   —  The largest payment app in South Korea, Toss, has pulled in $40 million in fresh investment from Singapore sovereign wealth fund GIC and Sequoia China.

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