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Tag Archives: video

Netflix tests video promos in between episodes, much to viewers’ dislike

Netflix is testing video promos that play in between episodes of shows a viewer is streaming, the company confirmed to TechCrunch. The promos are full-screen videos, personalized to the user, featuring content Netflix would have otherwise suggested elsewhere in its user interface – like on a row of recommendations, for example. The promos also displace the preview information for the next episode being binged, like the title, description, and thumbnail that previously appeared on the right side of the screen. The test was first spotted by Cord Cutters News , following  a Reddit thread filled with complaints . A number of Twitter users are  angrily tweeting about the change, too. (See below examples.) We understand the introduction of promos in between the episodes is not a feature Netflix is rolling out to its subscribers at this time. Instead, it’s one of the hundreds of tests Netflix runs every year, many of which are focused on how to better promote Netflix’s original programming to its customers. This test is currently live for a small percentage of Netflix’s global audience. And unlike some prior tests, the promos may feature any content in Netflix’s catalog – not just its original programming. There is some misinformation about the way the test works out there because of what may be user error on the part of the original Reddit user, or an undocumented bug. Image credit: Reddit user WhyAllTheTrains  via this post The original Reddit post said these new video promos are “unskippable,” noting there’s a Continue button with a countdown timer on it that looks similar to the one you’d see on a YouTube ad

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Volkswagen kicks off EV awareness campaign

Volkswagen's Electrify America subsidiary has put out a commercial that aims to spread awareness of electric vehicles and how far the industry has progressed, Reuters reports. The ad is part of a $45 million public education initiative. "We're trying...

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Google launches Cameos, a video Q&A app aimed at celebs

Google has launched a new video-based Q&A app called Cameos on the App Store, which allows people to answer questions about themselves, then share those answers directly on Google. The app appears to be aimed at celebrities and other public figures, who are often the subject of people’s Google searches. With the Cameos app, they can address fans’ questions in their own voice, instead of leaving the answers up to other websites. The feature is an extension of the company’s “Posts on Google” platform  which has been slowly rolling out over the past couple of years, giving some people and organizations the ability to post  directly to Google’s search result pages . Initially, “Posts on Google” was open only to a small number of celebrities, sports teams and leagues, movie studios and museums. But last year, it expanded to local businesses who could then publish their events, products and services. This spring, it opened up to musicians . Those invited to use the service have been able to post updates to Google which include text, images, video, GIFs, events, and links to other sites. In a way, it’s like Google’s version of Twitter – but with the goal of helping web searchers find answers to questions. The new Cameos app is focused specifically on video posts.

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