Home / Tech News / Xara Cloud is an easy to use design tool to help businesses create better looking content

Xara Cloud is an easy to use design tool to help businesses create better looking content

Xara is on a mission to help businesses create better looking content, and in turn save us all from having to consume visually unappealing marketing and comms material. The German startup has developed Xara Cloud, a design tool that resides in the cloud and attempts to bridge the gap between professional design and business content created by non-design professionals. Specifically, Xara Cloud consists of a drag and drop browser-based editor that lets you create designs using text, shapes, icons, charts and imported images, but with a few extra tricks up its sleeve. These include the ability to use off-the-shelf professionally created colour schemes or have the software create a new colour scheme based on an image, such as your company logo, that you’ve uploaded. As you’d expect, you can also choose from a library of pre-made templates ranging from social media graphics to flyer and brochures to presentations. These can be designed on top of or tweaked ad nauseam, and in addition you can create your own templates to function as reusable assets. The editor adheres to a smart grid system, too, which helps non-designers create more disciplined and visually appealing layouts. There are also collaboration features so you can easily create content as part of a team. “The problem being solved is that there is a massive software gap between basic document editors like Word, PowerPoint, etc. and professional design software like Adobe,” Xara co-founder and CEO Matt Bolton tells me. “Xara Cloud is a robust suite of rich design and editing tools packaged in a drag and drop editing platform that allows anyone to create designer-quality documents… It is 100 percent browser-based with a consistent UI across all desktop and touch devices”. Bolton says the business case for using Xara Cloud is that brand inconsistency impacts business revenue

See more here:
Xara Cloud is an easy to use design tool to help businesses create better looking content

About Tech News Reporter

Check Also

Inside the rise and reign of supergiant venture capital rounds

There was a time not so long ago when nine-figure venture capital rounds weren’t a near-daily feature of tech business news. But now funding rounds of $100 million or more cross the wires with  stunning frequency . The  era of supergiant rounds  is now the new normal. This is attributable, in part, to billions of dollars flowing into new venture capital funds — the largest of which are raised by the oldest, most entrenched firms — and competition from relative newcomers, like  SoftBank . Q2 2018 may have set new records for worldwide VC deal and dollar volume in this post-dot com cycle, but that belies an important fact: Investors are dumping the bulk of capital into a relatively small number of companies. The rise of supergiant rounds wound up in a “takeover” of the market. The chart below shows the proportion of capital raised in rounds of $100 million or more, tracing the period between Q1 2017 and the end of Q2 2018. Just a little over a year ago, in Q1 2017, nine and 10-figure venture capital deals accounted for a healthy 35 percent of global dollar volume. Five quarters later, in Q2 2018, $100 million-and-up deals accounted for a majority — some 61 percent — of equity funding into upstart technology companies. It’s not just that these mega-rounds are eclipsing smaller counterparts as a percent of dollar volume totals. Supergiant rounds also appear to be driving most of the growth in reported dollar volume, as the chart below shows. Between Q1 2017 and Q2 2018, reported dollar volume in sub-$100 million deals grew by around 42 percent. By that same token, dollar volume in nine and 10-figure venture deals ballooned by about 325 percent over that stretch of time. Granted, this is all based on recorded data in Crunchbase. And like all private-market databases, Crunchbase is subject to some reporting delays

Leave a Reply

Your email address will not be published. Required fields are marked *