Apple has been filling out its payments team for the past few months, poaching a number of executives from PayPal, American Express, and others – but not just to prep for Apple Pay’s launch this week. It turns out that at least some of these execs are coming on board to launch a loyalty program for Apple, solidifying our earlier report about Apple developing a pilot program with merchants. Apple has been hiring aggressively for the past few months. Bank Innovation has learned that Apple has been attempting to poach a number of high level executives from competing tech companies with payments services (use your imagination). PayPal, American Express, and Apple all commented for this story (just kidding, they didn’t). Back in the spring, Apple hired Rick Krakowski to be an iCloud product manager, with a focus on worldwide product marketing. According to LinkedIn , Krakowski was previously a product manager at American Express, where he led product management and development. At American Express, Krakowski worked on Serve, the prepaid platform, and managed a team of four senior managers “successfully launching several major platform features, user experience enhancements and high‑profile partnership capabilities leading to over five times more users on the platform in one year.” Krakowski joined Apple last April. Also in April, Apple hired Steve Mansour from PayPal to head up engineering. Mansour has significant engineering experiences, so he may not have been brought in for payments specifically, but Mansour was most recently the senior director of engineering environments at PayPal. According to his LinkedIn , Mansour worked at eBay/PayPal to “enable highly scalable applications.” APPLE LOYALTY? Earlier this week, Bank Innovation reported that Apple was preparing a pilot program for merchants, potentially linked to a loyalty program. Not only have we heard that Apple has been reaching out to smaller loyalty programs for a potential acquisition, but we have also uncovered job postings that directly mention a loyalty program.
Home / Tech News & Announcements / Apple Poaching Talent from AmEx, PayPal, Google – for Loyalty Program (Ian Kar/Bank Innovation)
Less talk, more walk.