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Box opens up about the company’s approach to innovation

Most of us never really stop to think about how the software and services we use on a daily basis are created. We just know it’s there when we want to access it, and it works most of the time. But companies don’t just appear and expand randomly, they need a well defined process and methodology to keep innovating or they won’t be around very long. Box has been around since 2005 and grown into a company on a run rate of over $500 million .  Along the way, it transformed from a consumer focus to one concentrating on enterprise content management and expanded the platform from one that mostly offered online storage and file sharing to one that offers a range of content management services in the cloud. I recently sat down with Chief Product and Chief Strategy Officer Jeetu Patel . A big part of Patel’s job is to keep the company’s development teams on track and focused on new features that could enhance the Box platform, attract new customers and increase revenue. Fundamental beliefs Before you solve a problem, you need the right group of people working on it. Patel says building a team has a few primary principles to help guide the product and team development. It starts with rules and rubrics to develop innovative solutions and help them focus on where to invest their resources in terms of money and people. Graphic: Box When it comes to innovating, you have to structure your teams in such a way that you can react to changing requirements in the marketplace, and in today’s tech world, being agile is more important than ever. “You have to configure your innovation engine from a team, motivation and talent recruiting perspective so that you’ve actually got the right structure in place to provide enough speed and autonomy to the team so that they’re unencumbered and able to execute quickly,” Patel explained Finally, you need to have a good grip on the customer and the market. That involves constantly assessing market requirements and looking at building products and features that respond to a need, yet that aren’t dated when you launch them. Start with the customer Patel says that when all is said and done, the company wants to help its customers by filling a hole in the product set. From a central company philosophy perspective, it begins with the customer. That might sound like pandering on its face, but he says if you keep that goal in mind it really acts as an anchor to the entire process.

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Box opens up about the company’s approach to innovation

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