In an age where people stream music instead of buying it, how do you build something equivalent to a pre-order campaign for upcoming releases? The answer is to create a “pre-save” campaign, akin to a landing page where fans can authorise you to automatically add a new song, EP or album to their steaming library or playlist of their choice as soon as it becomes available. However, pre-save tools for Spotify — if you even knew they existed — are often perceived as expensive and solely for use at major labels or established music marketing companies. Now music marketing and technology startup Feature.fm wants to change that with its “Ultimate Pre-Save,’ a free tool for artists or labels of any size. Better yet, the Ultimate Pre-Save tool also supports Apple’s newly launched “Pre-Add” feature, which works in a similar way to a Spotify pre-save. Deezer’s version of pre-save is supported too. The set up process is simple. You register with Feature.fm as either an individual artist or label, select the Ultimate Pre-Save tool and click on create new pre-save. Next you are required to give the work a launch date and tell it which of the three services you plan to launch on. You then need to add a title, an image, preview link, and make any changes to the standard text. Later on, once you know the final URL for your new release on each respective service, you add that too.