Home / Killer Apps Headlines / How companies use customer lifetime value scores to differentiate prices, services offered; unlike FICO scores, CLVs aren’t regulated or accessible to…

How companies use customer lifetime value scores to differentiate prices, services offered; unlike FICO scores, CLVs aren’t regulated or accessible to…

Khadeeja Safdar / Wall Street Journal : How companies use customer lifetime value scores to differentiate prices, services offered; unlike FICO scores, CLVs aren’t regulated or accessible to consumers   —  Retailers, wireless carriers and others crunch data to determine what shoppers are worth for the long term—and how well to treat them

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How companies use customer lifetime value scores to differentiate prices, services offered; unlike FICO scores, CLVs aren’t regulated or accessible to…

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