Business Insider/Julie Bort Google At Work president Amit Singh Five years ago next month , Google got serious about creating a new revenue stream for itself beyond search ads, and poached long-time Oracle executive Amit Singh. Until then, Google had been dabbling with cloud computing and software as a service — the idea that you rent apps, delivered over the internet but hosted in someone else’s data center, and pay for them via subscription. Its free version of Gmail was insanely popular. Its Google Apps was a hit with startups, small businesses, and schools. But big companies were still afraid of the idea. They didn’t think cloud apps were reliable enough and wouldn’t go down. They didn’t think they were secure enough from hackers, either, and could make sure they complied with laws that cover such things. And Google didn’t even have the sales systems in place woo them, much less to help them after they signed up. Enter Singh. He had the important but not glamorous job of building for Google its first-ever enterprise sales, marketing, and support systems. Since then, enterprises, which spend about $4 trillion a year worldwide on tech, have fallen in love with cloud computing. They are shifting their dollars there at a fast rate. Synergy Research Group says cloud computing generated $16 billion for its biggest players over the past 12 months . And 2014 was a stellar year for Singh, too
Home / Tech News & Announcements / Interview with Amit Singh about Google for Work’s progress and plans for the future (Julie Bort/Business Insider)
Less talk, more walk.