In February 2014, Mozilla announced that it was going to add preset tiles that included ads to Firefox . Users hated the idea and Mozilla put the plan on hold. Now, Mozilla has not only brought back the idea of Suggested Tiles Firefox ads, it’s deployed them. How Mozilla’s Firefox Suggested Tiles works. Darren Herman, Mozilla’s VP of Content Services, announced in May 2015 that ” Suggested Tiles represents an important step for us to improve the state of digital advertising.” Then, this summer, Mozilla quietly launched Suggested Tiles, the organization’s latest commercial ad product. Well, it will be ads. At the moment, Mozilla claims it’s not getting paid for them. Herman explained, “Since early August, we have been delivering promoted content provided by our first wave of partners including Yahoo, a number of top tier news titles including Fortune Magazine and Quartz, and mission-oriented partners such as the Make-a-Wish Foundation and the Electronic Frontier Foundation.” Yahoo became Mozilla’s biggest commercial partner with its November 2014 default-search engine deal. Mozilla claims that “Suggested Tiles ensure that user privacy is respected and maintained by using a minimum amount of non-Personally Identifiable Information (PII) data to deliver relevant ads. There is no user modeling, no sharing of data and no unspecified tracking of behavior–the user can actually explicitly see why Tiles is showing certain content.” Read this IT Security in the Snowden Era 14 privacy tools you should use to stay secure Need to lock down your phone? These security apps are some of the best Herman added, “With Suggested Tiles, we want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users’ privacy and giving them control over their data.” That said, Firefox does send your browser history to Mozilla. Once there, your raw data is stored in the system’s storage and analysis engine, Disco. The aggregated data is then saved to a data warehouse, Redshift
Home / Tech News & Announcements / Mozilla quietly rolled out Suggested Tiles, its built-in ad product for Firefox, in early August; currently not getting paid for them (Steven J….
Less talk, more walk.