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P&G Joins TerraCycle’s Loop Pilot Test in New York Metro Area

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CINCINNATI–(BUSINESS WIRE)–The Procter & Gamble Company (NYSE:PG) today announced it is testing reusable packaging on some of its most popular products as part of LoopTM, a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Many of P&G&’s largest global brands, including TideTM, CascadeTM, PanteneTM and Oral-BTM will participate in this innovative sustainable platform being tested in the New York metro area starting today.

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