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BMW’s Alexa integration gets it right

BMW will in a few days start rolling out to many of its drivers support for Amazon’s Alexa voice assistant. The fact that BWM is doing this doesn’t come as a surprise, given that it has long talked about its plans to bring Alexa — and potentially other personal assistants like Cortana and the Google Assistant — to its cars. Ahead of its official launch in Germany, Austria, the U.S. and U.K. (with other countries following at a later date), I went to Munich to take a look at what using Alexa in a BMW is all about. As Dieter May, BMW’s senior VP for digital products told me earlier this year , the company has long held that in-car digital assistants have to be more than just an “Echo Dot in a cup holder,” meaning that they have to be deeply integrated into the experience and the rest of the technology in the car. And that’s exactly what BMW has done here — and it has done it really well. What maybe surprised me the most was that we’re not just talking about the voice interface here. BMW is working directly with the Alexa team at Amazon to also integrate visual responses from Alexa. Using the tablet-like display you find above the center console of most new BMWs, the service doesn’t just read out the answer but also shows additional facts or graphs when warranted. That means Alexa in a BMW is a lot more like using an Echo Show than a Dot (though you’re obviously not going to be able to watch any videos on it). In the demo I saw, in a 2015 BMW X5 that was specifically rigged to run Alexa ahead of the launch, the display would activate when you ask for weather information, for example, or for queries that returned information from a Wikipedia post. What’s cool here is that the BMW team styled these responses using the same design language that also governs the company’s other in-car products. So if you see the weather forecast from Alexa, that’ll look exactly like the weather forecast from BMW’s own Connected Drive system. The only difference is the “Alexa” name at the top-left of the screen

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Back to School Tech with Carley Knobloch

Back to School Tech with Carley Knobloch

**Sponsored Content** Summer is coming to an end and that means students are getting ready to head back to school. Technology has become a must-have and students and parents need to make sure they gear-up with this year’s latest gadgets. Tech Expert Carley Knobloch partnered with brands to showcase tech that will …

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