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Facebook poaches new CMO Antonio Lucio from HP

Amidst Facebook’s biggest branding crisis, it’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and cross-promote features inside its apps. Antonio Lucio today announced he’ll be leaving his role as HP’s CMO after three years to take that post at Facebook starting September 4th. He’s replacing Gary Briggs, who in January said he’d be stepping down after five years to advise companies and work with the Democrats. Lucio’s hispanic background and his efforts to champion inclusion will bring needed diversity to Facebook’s management, whose CEO, COO, CFO, CTO and CFO are all white. Lucio will report to Chief Product Officer Chris Cox and be part of Chief Operating Officer Sheryl Sandberg’s leadership team.  Facebook confirms he’ll work across the company’s family of apps, including Instagram and WhatsApp, which both lack a named CMO. Prior to HP, Lucio was Visa’s chief marketing and communications officer for seven years, and had been at PepsiCo leading innovation and beverage marketing for eight years before that. “Facebook’s story is at an inflection point. We have never faced bigger challenges, and we have never had more opportunities to have a positive impact on the world — in our families, our friendships, our communities, and our democracy — by improving our products at their core, and then by telling the story outside that we all know to be true inside,” Cox wrote on Facebook . “Lucio has been outspoken on the need to build authentic global brands with integrity and from places of principle, and also on the importance of building diverse teams at every level in the organization.” Lucio is well-versed in the flowery philosophical rhetoric common at Facebook. He describes himself on LinkedIn as someone “who’s mission in life is to build brands that stand the test of time. These brands are anchored in purpose; have a meaningful impact on people’s lives; are built through strong emotional connections; behave with integrity and are constantly reinventing themselves to deliver their purpose.” .

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Unlike smaller web forums, centrally run social media platforms like Twitter are just too big to nurture healthy online communities (John Herrman/New…

John Herrman / New York Times : Unlike smaller web forums, centrally run social media platforms like Twitter are just too big to nurture healthy online communities   —  In late July, President Trump aimed his Twitter account at the platform itself: “Twitter ‘SHADOW BANNING’ prominent Republicans,” he wrote.  “Not good.”

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Interview with Sonos Chief Product Officer Nick Millington, who’s named on 69 of its patents, on the company’s early days, evolution, and future…

Jeffrey Van Camp / Wired : Interview with Sonos Chief Product Officer Nick Millington, who's named on 69 of its patents, on the company's early days, evolution, and future   —  NICK MILLINGTON HAD just started to feel like a successful software engineer.  It was early 2003, and at age 26 he already had a fruitful career at Microsoft.

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Data privacy laws don’t disadvantage US AI firms to China much; protecting users from exploitation will give an edge in AI as global privacy…

Foreign Policy : Data privacy laws don't disadvantage US AI firms to China much; protecting users from exploitation will give an edge in AI as global privacy consciousness rises   —  Tech competition is being used to push a dangerous corporate agenda.  —  High-tech industries have become the new battlefield …

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Sources: Amazon is in talks to acquire Landmark Theatres, the indie-focused chain that operates 50+ theaters in the US, backed by Mark Cuban and Todd…

Bloomberg : Sources: Amazon is in talks to acquire Landmark Theatres, the indie-focused chain that operates 50+ theaters in the US, backed by Mark Cuban and Todd Wagner   —  - Move would mark latest incursion into brick-and-mortar world  — The indie-focused chain operates more than 50 theaters

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Coinbase rebrands Toshi to Coinbase Wallet, a crypto wallet for accessing decentralized apps and managing ETH, will support BTC, BCH, and LTC…

Siddharth Coelho-Prabhu / The Coinbase Blog : Coinbase rebrands Toshi to Coinbase Wallet, a crypto wallet for accessing decentralized apps and managing ETH, will support BTC, BCH, and LTC “very soon”   —  Today, we're proud to announce that Toshi is becoming Coinbase Wallet.  This is not just a new name …

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Cisco reports Q4 profit of $3.8B, up 57% YoY, and revenue of $12.8B as it transitions to subscription-based services; stock up 6%+ after hours (Robert…

Robert Hof / SiliconANGLE : Cisco reports Q4 profit of $3.8B, up 57% YoY, and revenue of $12.8B as it transitions to subscription-based services; stock up 6%+ after hours   —  Cisco Systems Inc.'s attempt to become more of a subscription- and software-driven business displayed more traction today as revenue grew year-over-year for the third straight quarter.

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Best Buy acquires GreatCall, which offers health response services and connected devices for the elderly, for $800M; GreatCall has 900K customers…

Larry Dignan / ZDNet : Best Buy acquires GreatCall, which offers health response services and connected devices for the elderly, for $800M; GreatCall has 900K customers   —  GreatCall focuses on services for the aging population, is profitable and has $300 million in annual revenue.  The company also gives Best Buy a services boost.

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Jack Dorsey says Twitter is considering promoting alternative viewpoints in timeline, labeling bots, and redesigning the like button and follower…

Washington Post : Jack Dorsey says Twitter is considering promoting alternative viewpoints in timeline, labeling bots, and redesigning the like button and follower count display   —  Twitter chief executive Jack Dorsey said he is rethinking core parts of the social media platform so that it doesn't enable …

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Ahead of Twitter API changes coming on August 16, Tapbots removes several features from Tweetbot for iOS, following similar moves by Twitterrific and…

Juli Clover / MacRumors : Ahead of Twitter API changes coming on August 16, Tapbots removes several features from Tweetbot for iOS, following similar moves by Twitterrific and others   —  Ahead of upcoming Twitter changes set to be implemented tomorrow, Tapbots has released an updated version of its Tweetbot app for iOS devices …

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Uber’s Q2 2018 financials: revenue rose 51% YoY to $2.7B as adjusted EBITDA losses widened to $404M, up from $304M in Q1; gross bookings rose 41% YoY…

Megan Rose Dickey / TechCrunch : Uber's Q2 2018 financials: revenue rose 51% YoY to $2.7B as adjusted EBITDA losses widened to $404M, up from $304M in Q1; gross bookings rose 41% YoY to $12B   —  While Uber isn't required to disclose its financial results, Uber has done so for past few quarters as it gears up to go public next year.

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Social media has shifted from a distraction where comedians found success to a political conversation where old jokes can lead to the end of careers…

Julia Alexander / Polygon : Social media has shifted from a distraction where comedians found success to a political conversation where old jokes can lead to the end of careers   —  How jokes became ammo during the social media platform's shift from distraction to political warzone  —  How do you make a dead baby float? You take your foot off its head.

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Sources: Yahoo Finance is launching a full-day live video streaming network by the end of the year, that will include market and global financial news…

Axios : Sources: Yahoo Finance is launching a full-day live video streaming network by the end of the year, that will include market and global financial news updates   —  Yahoo Finance is launching a full-day live video streaming network by the end of the year, three sources familiar with the plans tell Axios.

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