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Tag Archives: match-group

Facebook Dating will be a feature, not an app; here’s a peek

Facebook Dating doesn’t plan to launch a standalone dating app, which should temper expectations about how deeply it’s diving into Tinder and Match Group’s territory. The feature will be based inside Facebook’s main app, alongside its many other utilities buried beyond the home screen. It’s not ready for the public yet, but company employees are now internally testing it — though they’re warned that it’s not for dating their co-workers. Facebook gave a preview of its Dating features back in May at its F8 conference. Now we’re getting an early look at its onboarding process thanks to screenshots pulled from the Facebook app’s code by mobile researcher and frequent TechCrunch tipster Jane Manchun Wong . The designs give a sense of the more mature vibe of Facebook Dating, which seems more purposeful for finding a serious partner than a one-night stand. Once you opt in to activating Facebook Dating, only other people who have also turned it on will be able to see you, and it won’t be shared to News Feed. You can choose if friends of friends can see you or not, and Dating profiles allow non-binary and transgender and orientation options. You’ll unlock Groups or Events you’re a part of for Dating, and you’ll be able to browse potential matches based on the plethora of info Facebook knows about you. If two people express interest in each other (no swiping), they can text each other over Messenger or WhatsApp. TechCrunch has learned some new details from Facebook, as well. Facebook is considering a limit on how many people you can express interest in, which would prevent a spammy behavior of rapidly approving everyone you see. Blocking someone on Dating won’t also block them on Facebook, though that’s not finalized

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Happn takes on Tinder Places with an interactive map of missed connections

Dating app Happn , whose “missed connections” type of dating experience connects people who have crossed paths in real life, is fighting back at Tinder. Seemingly inspired by Happn’s location-based features, Tinder recently began piloting something called Tinder Places – a feature that tracks your location to match you with those people who visit your same haunts – like a favorite bar, bookshop, gym, restaurant, and more. Of course Tinder’s move into location-based dating should worry Happn, which had built its entire dating app around the idea of matching up people who could have met in real life, but just missed doing so. Now, Happn is challenging Tinder Places with a new feature of its own. It’s debuting an interactive map where users can discover those people they’ve crossed paths with over the past seven days. Happn founder, French entrepreneur Didier Rappaport, dismisses the Tinder threat. “We don’t see it as a threat at all but as a good thing,” he tells TechCrunch. “Find the people you’ve crossed paths with has always been in Happn’s DNA since the beginning….We are very flattered that Tinder wants to include the same feature in its product. However, we will never use the swipe in our product,” he says. Rappaport believes swiping is wrong because it makes you think of the other person as a product, and that’s not Happn’s philosophy. “We want to give our users a chance to interact or not with a person, to take their time to decide, to be able to move back in their timeline if suddenly they change their mind and want to have a second chance,” he notes. To use Happn’s map, you’ll tap on a specific location you’ve visited, and are then presented with potential matches who have been there too, or within 250 meters of that spot

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Happn takes on Tinder Places with an interactive map of missed connections

Dating app Happn , whose “missed connections” type of dating experience connects people who have crossed paths in real life, is fighting back at Tinder. Seemingly inspired by Happn’s location-based features, Tinder recently began piloting something called Tinder Places – a feature that tracks your location to match you with those people who visit your same haunts – like a favorite bar, bookshop, gym, restaurant, and more. Of course Tinder’s move into location-based dating should worry Happn, which had built its entire dating app around the idea of matching up people who could have met in real life, but just missed doing so. Now, Happn is challenging Tinder Places with a new feature of its own. It’s debuting an interactive map where users can discover those people they’ve crossed paths with over the past seven days. Happn founder, French entrepreneur Didier Rappaport, dismisses the Tinder threat. “We don’t see it as a threat at all but as a good thing,” he tells TechCrunch. “Find the people you’ve crossed paths with has always been in Happn’s DNA since the beginning….We are very flattered that Tinder wants to include the same feature in its product. However, we will never use the swipe in our product,” he says. Rappaport believes swiping is wrong because it makes you think of the other person as a product, and that’s not Happn’s philosophy. “We want to give our users a chance to interact or not with a person, to take their time to decide, to be able to move back in their timeline if suddenly they change their mind and want to have a second chance,” he notes. To use Happn’s map, you’ll tap on a specific location you’ve visited, and are then presented with potential matches who have been there too, or within 250 meters of that spot. The map will use the same geolocation data that Happn already uses to create its timeline, but just displays it in another form. For those who aren’t comfortable sharing their location all the time with a dating app (um, everyone?), Happn also offers an “invisibility” mode that lets people hide their location during particular parts of the day – for example, while they’re at work. While Happn’s new feature is a nice upgrade for regular users, Tinder’s location-based features – we’re sorry to report – are more elegantly designed.

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Hinge sells 51 percent of shares to Match Group

Match Group, parent company of dating apps Tinder, OKCupid and Match, announced yesterday that it has acquired a 51 percent stake in Hinge . With this new acquisition, Match Group has the right to acquire all remaining shares of Hinge within a 12-month period. Match Group says its interest in Hinge began in 2017 after a redesign in which it did away with the “right swipe” in favor of more detailed profiles. According to a statement from Hinge, its app saw 400 percent growth in its user base after these changes. In a dating world often dominated by “hook-ups,” Hinge positions itself as a the “relationship app” and focuses on building real relationships instead. Hinge in many ways is the antithesis to Tinder, but Match Group says this is part of the advantage to the partnership, not an obstacle. “Dating isn’t a one-size-fits-all approach,” a Match Group spokesperson told TechCrunch. “We operate a variety of products because people gravitate to different apps for different reasons.” Hinge CEO Justin McLeod says that this merger will help the company expand even further than it could alone. “At a certain point, having the scaling capability of a well-funded and experienced partner like Match Group makes sense,” McLeod told TechCrunch. “We want to bring a more thoughtful dating experience to the most people.” This acquisition by Match Group follows a reportedly failed attempt to acquire the dating app Bumble in November. Following the collapse of those discussions, Match Group filed a lawsuit against Bumble in March for patent infringement, claiming that it “copied Tinder’s world-changing, card-swipe-based, mutual opt-in premise.” Two weeks later,  Bumble followed up with its own lawsuit to the tune of $400 million that alleged Match Group fraudulently obtained trade secrets during its acquisition talks six months earlier. These lawsuits are still being settled. Hinge offers an alternative acquisition for Match, which is clearly looking to continue diversifying its dating offerings

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Crown, a new app from Tinder’s parent company, turns dating into a game

If you’re already resentful of online dating culture and how it turned finding companionship into a game, you may not be quite ready for this: Crown , a new dating app that actually turns getting matches into a game. Crown is the latest project to launch from Match Group, the operator of a number of dating sites and apps including Match, Tinder, Plenty of Fish, OK Cupid, and others. The app was thought up by Match Product Manager Patricia Parker, who understands first-hand both the challenges and the benefits of online dating – Parker met her husband online, so has direct experience in the world of online dating. Crown won Match Group’s internal “ideathon,” and was then developed in-house by a team of millennial women, with a goal of serving women’s needs in particular. The main problem Crown is trying to solve is the cognitive overload of using dating apps. As Match Group scientific advisor Dr. Helen Fisher explained a few years ago to  Wired , dating apps can become addictive because there’s so much choice. “The more you look and look for a partner the more likely it is that you’ll end up with nobody…It’s called cognitive overload,” she had said. “There is a natural human predisposition to keep looking—to find something better. And with so many alternatives and opportunities for better mates in the online world, it’s easy to get into an addictive mode.” Millennials are also prone to swipe fatigue, as they spend an average of 10 hours per week in dating apps, and are being warned to cut down or face burnout. Crown’s approach to these issues is to turn getting matches into a game of sorts. While other dating apps present you with an endless stream of people to pick from, Crown offers a more limited selection. Every day at noon, you’re presented with 16 curated matches, picked by some mysterious algorithm.

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