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Tag Archives: pinterest

Instagram Shopping gets personalized Explore channel, Stories tags

Instagram is embracing its true identity as a mail-order catalog. The question will be how much power merchants will give Instagram after seeing what its parent Facebook did to news outlets that relied on it.  In a move that could pit it against Pinterest and Wish, Instagram is launching Shopping features across its app to let people discover and consider possible purchases before clicking through to check out on the merchant’s website. Today, Instagram Explore is getting a personalized Shopping channel of items it thinks you’ll want most. And it’s expanding its Shopping tags for Instagram Stories to all viewers worldwide after a limited test in June , and it’s allowing brands in 46 countries to add the shopping bag icon to Stories that users can click through to buy what they saw. Instagram clearly wants to graduate from where people get ideas for things to purchase to being a measurable gateway to their spending. 90 million people already tap its Shopping tags each month, it announced today. The new features could soak up more user attention and lead them to see more ads. But perhaps more importantly, demonstrating that Instagram can boost retail business’ sales for free through Stories and Explore could whet their appetite to buy Instagram ads to amplify their reach and juice the conversion channel. With 25 million businesses on Instagram but only 2 million advertisers, the app has room to massively increase its revenue. For now Instagram is maintaining its “no comment” regarding whether it’s working on a standalone Instagram Shopping app as per a report from The Verge last month.  Instagram first launched its Shopping tags for feeds in 2016. It still points users out to merchant sites for the final payment step, though, in part because retailers want to control their relationships with customers. But long-term, allowing businesses to opt in to offering in-Instagram checkout could shorten the funnel and get more users actually buying.

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Pinterest reports 25% increase in monthly active users

Two hundred and fifty million people are using Pinterest every month, up from 200 million last September , according to new numbers the company shared this morning. The visual search giant is also reporting that more than half of its users and 80 percent of new sign-ups come from outside the U.S. “ Pins ,” or items saved to the site, are growing, too. There are now 175 billion of them, a 75 percent increase YoY. To facilitate that growth, Pinterest has been on a hiring spree. It now has more than 1,500 employees, a 32 percent increase from last year. The company has secured more than $1 billion in venture capital funding, most recently raising $150 million at a $12.3 billion valuation . Many expected it would make its highly anticipated public debut in early 2018, but that ship has sailed at this point. Now, reports indicate Pinterest is looking at a mid-2019 IPO and expects to reach $1 billion in annual revenue for the first time. Pinterest raises $150M at a $12.3B valuation as it makes a full press into visual search Those numbers should help it garner support on Wall Street, as will this nugget: The part of Pinterest that includes items for purchase on retailer sites is the fastest growing part of the platform, up 115 percent in the last year.

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Instapaper is leaving Pinterest, two years after being acquired

Back in August of 2016, Pinterest acquired Instapaper , the read-it-later bookmarking service originally built by Marco Arment. Just shy of two years later, Instapaper is going back to being independent. In a blog post published this afternoon , the team clarifies that a new company called “Instant Paper, Inc.” has been formed to oversee Instapaper, and that it’ll largely be made up of the same folks who’ve worked on it since ~2013. Don’t expect much to change, for better or worse — at least, not immediately. The company is waiting three weeks before officially transferring ownership, in order to “give its users fair notice about the change of control with respect to their personal information.” The team doesn’t outline the reasoning for splitting away, but it has many users hoping its newly regained independence means it can become GDPR-compliant sooner than later. Instapaper shut off its services in Europe back in May so they could “make changes in light of GDPR”; two months later, the service remains offline in the EU. Instapaper confirmed this afternoon that GDPR-compliance is still a goal: We're working on GDPR compliance and hope to have the service available to everyone in the EU as soon as we can — InstapaperHelp (@InstapaperHelp) July 16, 2018

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Pinterest gives advertisers a way to show promoted videos that take up the screen

Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted video tool that takes up the width of the entire screen. While Pinterest normally offers users a grid that they can flip through — compressing a lot of content into a small space — taking up the full width of the screen with a promoted video would offer advertisers considerable real estate if they’re looking to get the attention of users. Pinterest pitches itself to advertisers as a strong alternative to Facebook or Google, giving marketers a way to reach an audience that behaves a little more differently than when on those other platforms and coming to Pinterest to discover new things. The company also said it’s hired Tina Pukonen as an entertainment strategist and Mike Chuthakieo as an industry sales lead. Pinterest says more than 42 million people in the U.S. come to Pinterest for entertainment ideas, and that potential tool offers an interesting niche opportunity for advertisers to capture the attention of a user for a product — say, a movie — that needs a lot of awareness marketing. Getting a user’s attention for just a few seconds can be more than enough time to at least plant the seed of potentially buying a product down the line. It’s that argument that what gives Pinterest potential value for advertisers. The company offers an array of advertising products designed to target users at all phases of a potential buying cycle, whether that’s just clicking around on the platform looking for ideas down to actually saving an idea or buying it — through Pinterest or through a referral. Most of Pinterest’s content consists of images and other content from brands or businesses. That makes sense given that it’s a place where people tend to go to plan life events, whether that’s parties, or weddings, or home improvement — and those events center around products that they may in theory one day buy.

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Collections is a better way to organize those photos you snap as mental notes

Wi-Fi password sticker on your router? Snap . Cute sweater in a store’s window display? Snap. Party invitation? Snap. Cool gift idea for mom? Snap.  If any of this sounds familiar to you, then you probably also use your iPhone’s camera to take photos of the things you want to remember – maybe even more often than you use Notes to write things down. If your mental notes are more visual in nature, then you may want give the new app Collections a go instead of relying only on your Camera Roll. I know, I know…isn’t visual bookmarking already handled by Pinterest? Well, okay, sure. You can go that route. But using Pinterest feels heavy. There’s a vast collection of images to explore and search. A Home feed of new stuff to look at

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The formula behind San Francisco’s startup success

Why has San Francisco’s startup scene generated so many hugely valuable companies over the past decade? That’s the question we asked over the past few weeks while analyzing San Francisco startup funding, exit, and unicorn creation data. After all, it’s not as if founders of Uber, Airbnb, Lyft, Dropbox and Twitter had to get office space within a couple of miles of each other. We hadn’t thought our data-centric approach would yield a clear recipe for success. San Francisco private and newly public unicorns are a diverse bunch,  numbering more than 30 , in areas ranging from ridesharing to online lending. Surely the path to billion-plus valuations would be equally varied. But surprisingly, many of their secrets to success seem formulaic. The most valuable San Francisco companies to arise in the era of the smartphone have a number of shared traits, including a willingness and ability to post massive, sustained losses; high-powered investors; and a preponderance of easy-to-explain business models. No, it’s not a recipe that’s likely replicable without talent, drive, connections and timing. But if you’ve got those ingredients, following the principles below might provide a good shot at unicorn status.

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Media moves: Major changes at 24.com and Kagiso Media, Spree is Apple ‘App of the Day’, Faith Mangope to manage … – The Media Online

The Media Online Media moves: Major changes at 24.com and Kagiso Media, Spree is Apple ' App of the Day ', Faith Mangope to manage ... The Media Online The Media Online's weekly round up of moves in media. Spree App is Apple ' App of the Day '. 24.com and The SpaceStation tee-up for the future. Buckland to Focus on Burn Media. MTN Group commits to creating 1000 jobs in support of the YES initiative ...

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