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All Pandora users can now share tunes on Snapchat

Pandora thinks it has a way to thrust its not-so-dominant Premium music service into the public consciousness: hooking into a social network that's also fighting for relevance. Premium subscribers can now share songs, stations and whole playlists as...

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Pandora Premium comes to Google Assistant-powered devices

Pandora Premium is coming to Google Home, Mini, and Max devices, and other smart speakers and screens with Google Assistant built-in, the company announced this morning. The integration means listeners who pay for Pandora’s on-demand music service will be able to search and play any song, album, or playlist, just by asking Google, and can even search by lyrics, play their personalized “mood” playlists, and take other actions using their voice. For example, Google Assistant users will be able to thumbs up and thumbs down tracks on Pandora, skip tracks, create new stations, or play a song again, using voice commands. The service can also be set as the default on Google Home, so you don’t have to specify to play the songs via Pandora when issuing commands. Support for Pandora Premium on Google Home has been long-awaited. Pandora Plus and Pandora’s free service have been available on Google Home since November 2016 . The Premium service, however, is Pandora’s true Spotify competitor, offering a more robust feature set in addition to on-demand music. Access to personalized soundtracks is one of Pandora Premium’s newer features, and a potential selling point for the company’s top-tier service, along with this new Google Assistant integration. In an effort to challenge Spotify, Pandora this spring rolled out its own set of personalized playlists based on listening behavior and other factors, built using its Music Genome. This made Pandora capable of creating over 60 personalized playlists. Most users will only see a subset of those – like “party soundtracks, or those for moods like “happy” or “rainy days,” or those for various genres of music they like. Now these, too, can stream over Google Assistant-powered devices. The ability to search by lyrics is another benefit to using Pandora Premium on Google Assistant devices – and an area where Spotify is glaringly absent

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