Tag Archives: reach

BMW’s ReachNow adds ride hailing to its car-sharing app

ReachNow can’t be described as a car-sharing service anymore. The BMW-owned division is now a ride-hailing service too, putting it in direct competition with Uber and Lyft. At least in Seattle. ReachNow launched Tuesday a new app that combines car sharing and ride hailing using a single shared fleet of cars. The service is live in Seattle as of Tuesday. And there are plans to expand into other U.S. cities. The app aims to be a one-stop shop for users looking for the best way to get from Point A to Point B — and each choice providing a consistent BMW brand experience. ReachNow’s car-sharing fleet is a mix of BMW i3 electric cars, BMW 3 Series, BMW X1 SAV, MINI Clubman, MINI 2-door hardtop and MINI 4-door hardtop models. The app offers users the option to rent one of its vehicles by the minute or for multiple days. For instance, a customer could grab a BMW i3 and use it to drive to work, then use the same app to get a ride from that after-work happy-hour spot. It’s even possible the same vehicle will be used, ReachNow’s Chief Customer Officer Dr. Simon Broesamle told TechCrunch. The ride-hailing service doesn’t operate quite the same as Uber or Lyft.

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