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What is this weird Twitter army of Amazon drones cheerfully defending warehouse work?

Here is a strange little online community to puzzle at. Amazon has developed an unnerving, Stepford-like presence on Twitter in the form of several accounts of definitely real on-the-floor workers who regurgitate talking points and assure the world that all is right in the company’s infamously punishing warehouse jobs. After Flamboyant Shoes Guy called out the phenomenon, I found 15 accounts (please don’t abuse them — they get enough of that already). All with “Amazon smiles” as their backgrounds and several with animals as profile pictures. All have the same bio structure: “( Job titles) @( warehouse shorthand location) . ( Duration) Amazonian. ( 2- or 3-item list of things they like .)” All have “FC Ambassador ” in their name. All have links to an Amazon warehouse tour service . And all ceaselessly communicate upbeat messages about how great it is to work at an Amazon warehouse and assuring everyone that they are not being forced to do this. The messages all seem cut from the same cloth, frequently along the same exact patterns: Hello! I work in an Amazon FC in WA and our wages and benefits are very good.

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