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Twitch is closing its Communities

Say goodbye to Twitch’s Communities. The game streaming service says it’s soon killing off this still relatively new addition to its site in favor of implementing a tagging system instead. With the changes, users will be able to filter streams by tags within a directory or across different games on the Browse page, in order to better find the sort of streams they want to watch. The closure of Communities and addition of tags is being planned for mid-September, says Twitch. Twitch launched Communities just last year , with the goal of better catering to users’ unique interests. For example, different types of gaming, like retro, or different activities, like speedrunning, could then have their own community. There are also communities centered around titles like Fortnite Battle Royale, PUBG, League of Legends, and others, as well as those focused on creative endeavours like music, drawing, cooking, cosplay, and more. But the system has become less helpful as Twitch itself, the number of streamers and the number of communities grew. Today, there’s a lot of overlap between different Communities or between Communities and games, says Twitch. This is attributable, in part, to the open nature of Communities – there are many with similar names, and no good way to tell what makes them different from one another at first glance. “Communities were one solution for giving viewers information to help them decide what to watch, but viewers weren’t able to see that information while browsing within a directory they were interested in,” the company noted in an announcement. It also found that Communities weren’t driving viewers to watch streams – in fact less than 3% of Twitch viewership was from users who found streams through the Communities feature. That points to a pretty broad failure of Communities serving as a discovery feature. Twitch now hopes that the implementation of tags will make things better on that front.

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Twitch is closing its Communities

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