What’s This? Image: Mashable, Composite By Lance Ulanoff 2015-03-13 00:41:40 UTC Twitter is launching a bold TV experiment and if it takes, it could change the face of second-screen viewing — at least as far as Twitter is concerned. It’s only fitting since social media has, for the last five years or so been an agent of change for TV. We don’t watch TV the way we used to — at least not anything we’re watching live. The conversations we used to have in our living rooms about Survivor , The Bachelor , Lost The Academy Awards and potboilers like Scandal , have migrated to social media. See also: 8 Great Apps for Second-Screen TV A recent study by Nielsen says that at least 15% of TV viewers enjoy TV more “when social media is involved.” They’re also, Nielsen notes, still watching live TV. Adults (18 and over) watch over five hours of live TV per day. And when we watch live TV we use social media to engage, react and discuss. On Twitter, we manage these interactions with hashtags. If you wanted to keep track of all the conversation revolving around the Academy Awards ceremony, you used #Oscar2015 in your tweets and watched for tweets containing that hashtag. Savvier Twitter users employ Twitter dashboards to track all the activity revolving around these hashtags. Tools like TweetDeck and Hootsuite and put all related tweets in a single column, while leaving your other columns, Notifications, your general Twitter stream, Discovery, untouched. Twitter’s traditional homepage has always been little used in this quest to have the ultimate second-screen experience. But this Twitter TV Timelines experiment could change all that — at least for mobile. Sorry, there’s no indication this experiment is running on Twitter for desktop
Home / Tech News / Twitter’s TV Timelines experiment collects show conversations and features related photos, videos, and more (Lance Ulanoff/Mashable)
Bug affects Firefox on Mac, Linux, and Windows, but not Android.